Journey of Hope peaks as Manser arrives home from epic adventureAfter cycling for a grueling 49 days – a total of 4100 km – across the country, acclaimed South African adventurer Riaan Manser has finally come home. Riding into Johannesburg’s Park Station, Manser is substantially thinner than when he left Cape Town’s SOS Children’s Village in September.
Despite this, Manser is smiling. “I feel great! Knowing that I’ve helped in some small way to fight hunger has made every kilometre of this journey worthwhile.” he said. On previous adventures Manser battled the extreme cold while circumnavigating Iceland and Madagascar in a kayak, and cycled around Africa through conflict zones, alone and unaided.
But on his latest Journey of Hope feat, Manser, cycled on a reduced calorie intake, enduring one of the greatest scourges of all: hunger. In so doing he aimed to highlight the plight of hunger and the positive impact that KFC’s corporate social responsibility programme Add Hope is making to the country’s children.
Manser’s mission? To replace hunger with hope by cycling this four-letter word across the face of the South African map. From George in the Western Cape to Port Elizabeth, the Garden Route, Free State and Umtata, among other stops, Manser’s Journey of Hope was fraught with other challenges, including pounding rains, trucks, a number of falls as well as the cold weather. But what kept Manser going were the smiles he would see when stopping at the various beneficiaries along the way.
“All these setbacks were outweighed by very special moments, particularly the time I spent interacting with the Add Hope partner beneficiaries, where I shared a meal with the children and heard their amazing stories. Nothing beats the sense of fulfilment from knowing I’ve played a small part in telling their story,” said Manser.
Launched in 2009, Add Hope has raised a total of R127 million since its inception, with just over a staggering R27 million raised in 2012 alone. These figures stem from a percentage of franchisee marketing contributions, as well as customer R2 contributions in-store.
“At its most granular level, hunger is a major problem in our country, and if not addressed proactively will hamper our ability to sustain the levels of growth needed to truly eradicate poverty. The Add Hope initiative, its partner charities, and all of the vulnerable children they support, once again, thank our customers for adding R2 and supporting Riaan on his journey. We are excited to have had Riaan on board to help educate and champion the cause,” said David Timm the Chief Marketing Officer, KFC South Africa.
For further information and donations, please visit: www.addhope.co.za