Lead SALead SA

How to help charities while buying your airtime and electricity

Written by: Megan Ellis

A new platform enables users to buy electricity, airtime and data – with each purchase contributing a percentage of proceeds to charity. But what makes it stand out is that this donation doesn't cost the consumer anything extra.

Virtual Good hopes to great a “generosity revolution” by encouraging consumers to make conscious buying choices that help those in need.

All you need to do is register on the Virtual Good site with your email address. Once the platform verifies this address, you can begin making purchases right away.

Each time you purchase airtime, data or electricity, you are able to select a beneficiary who will receive a portion of the funds. Beneficiaries include a range of schools, animal welfare organisations, education programmes, shelters and children’s homes.

A user’s payments are completed via either an InstantEFT (which requires an online banking profile) or a regular EFT. The platform also has a virtual currency called VG Credits, which users can earn through referring others to the platform. These credits than then be used to purchase services on the site.

According to the platform’s creators, there are no hidden costs or membership fees. They also plan to introduce ticket purchases and traffic fine and bill payments to the site.

The premise of the entire platform is based on the challenges facing charities and how the creators believe that normal people can help.

“ Most people have a desire to do good but do not have the disposable income to support charitable organisations. Charitable organisations that play a vital role in their communities are buckling under financial pressure and their very existence is threatened.”

Virtual Good

As a result, Virtual Good is offering the opportunity to make a contribution to charities at no cost to themselves. Rather, you simply need to use the platform.

“By harnessing the spend of the masses, charitable organisations benefit as a portion of the customer’s spend is donated to them.”

Virtual Good

This not only directly helps charities, but also cultivates a culture of philanthropy that could encourage people to take more steps towards helping others.

“Hopefully, once they do this and observe the social impact of the initiatives that they support, they will become willing to make contributions beyond the zero-cost threshold.”

Alton Fisher, Director of Virtual Good

It also provides a possible income source for users who spread the word and get others to sign up. If you accrue enough VG Credits, you can receive a cash payout from the balance.

But where does the money come from?

Director Alton Fisher told LeadSA that platforms that sell services on behalf of suppliers receive a commission since they are alleviating administrative costs. Therefore mobile providers and municipalities pay bulk sellers for their efforts.

“Instead of the supplier having to dealing with thousands of customers and all the admin that goes with that, they now only deal with one big customer.”

Alton Fisher, Director of Virtual Good

What Virtual Good is doing is taking this commission and splitting it between their company, the charity beneficiaries and the users who refer others. In fact, this commission is split into thirds.

“All commission earned by Virtual Good is Split 3 ways, 33% goes to the selected charitable organisation, 33% is allocated to the 2 tier referral structure (16.5% to your introducer and 16.5% to their introducer) Virtual Good retains the the remaining 34% as gross profit.”

Alton Fisher, Director of Virtual Good

This gives consumers the ability to donate funds at zero costs to themselves, while also earning themselves and their referrers discounts and cash back.

To find out more about platform, you can visit the Virtual Good website.




Read next from articles

Lead SA Inspiration: How RAG APK and its chairperson are helping students

Lead SA Inspiration: How RAG APK and its chairperson are helping students

RAG APK and its chairperson are promoting a culture of kindness and giving back that inspires those who want to make a difference.
Read on...

R1million maths & science hub launched at Soweto school

R1million maths & science hub launched at Soweto school

A Soweto school is now the location of a state-of-the-art maths and science center worth nearly R1-million.
Read on...

Academy offering free training to tackle unemployment in the Karoo

Academy offering free training to tackle unemployment in the Karoo

An academy in Somerset East is offering free training and courses to locals so that they upskill and find employment opportunities.
Read on...

Mother's Day campaign seeks show solidarity with new moms

Mother's Day campaign seeks show solidarity with new moms

The Embrace movement is calling on mothers to show solidarity with new moms as part of their Mother's Day initiative.
Read on...

UCT professor named in list of World's 50 Greatest Leaders

UCT professor named in list of World's 50 Greatest Leaders

A UCT professor has appeared in Fortune’s list of The World’s 50 Greatest Leaders, but who is Prof Kelly Chibale? Find out here...
Read on...

Refugee, 12-year-old complete Robben Island swim for charity

Refugee, 12-year-old complete Robben Island swim for charity

A Congolese refugee and 12-year-old boy teamed up to complete a swim to Robben Island to raise funds for charity
Read on...