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Meet Sonto Pooe, the brains behind local beauty brand NativeChild

Written by: Qama Qukula

Entrepreneur Sonto Pooe is the founder of the NativeChild skin and hair care brand.

IMAGE: Sonto Pooe pictured (far right) with NativeChild brand ambassadors.

NativeChild is a South African-based natural hair and body care brand, created for the under-served needs of women of colour.

It is a plant based hair care and body care range that offers products such as Sweet Almond Oil, Avocado Oil and Shea Butter.

Read: Local bee farming company Native Nosi creating a buzz with raw honey

Pooe says NativeChild was born out of the frustration of not finding suitable products catering for women like herself.

She says NativeChild advocates for women of colour to embrace and nurture their natural hair with nourishing products.

NativeChild hair products are formulated for the needs of Afro, Kinky, and Ethnic type hair.

Also read: Corium Skincare raising the bar with natural beauty products

She attributes the rapid growth of her brand, in part, to the affordability of her products - which range from R40 to R100.

The journey to creating NativeChild has not been easy, the founder explains.

Pooe initially studied and practiced quantity surveying, before changing paths and studying styling and cosmetic science.

She spoke about the versatility of NativeChild products and how her business has grown over the years.

Our products are plant-based, meaning they have little to zero impact on your body. They can be used by kids, all the way up to grandma and grandpa.

Sonto Pooe, founder of the NativeChild skin and hair care brand

We're proud to present a product that's good to your body.

Sonto Pooe, founder of the NativeChild skin and hair care brand

It's very important to read the ingredient listing. Our product is 100% coconut, its raw and it has essential oils.

Sonto Pooe, founder of the NativeChild skin and hair care brand

Everything I do personally and as a company has to be ethical. When we claim a product is pure, we have done our due diligence.

Sonto Pooe, founder of the NativeChild skin and hair care brand

We are by far the most affordable brand out there. Our products range from R40 to R100. The starting point of most [other brands] is above.

Sonto Pooe, founder of the NativeChild skin and hair care brand

My target market became women of colour, but we're finding that everyone across the races is buying the products and loving them.

Sonto Pooe, founder of the NativeChild skin and hair care brand

We're all for encouraging women to love themselves in their own skin and in their own hair, which is why we advocate for natural hair.

Sonto Pooe, founder of the NativeChild skin and hair care brand

After saving, we invested money into the business. I didn't pay myself up until recently. All the money that was coming, we were saving. We started small.

Sonto Pooe, founder of the NativeChild skin and hair care brand

You can order NativeChild products on their online store. It is also available at major retailers.

Take a listen to her inspiring entrepreneurial journey:

Thumbnail image credit: NativeChild on Instagram.


This article first appeared on CapeTalk : Meet Sonto Pooe, the brains behind local beauty brand NativeChild




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