Social investment as a means towards upholding Human Rights
Running a business in the South African context can be both a joy and a challenge.
Businesses are often seen as sources of endless income to those around them. As a business leader it might be easy to feel overwhelmed by the sense of being placed under this high expectation of “being the solution”. The beauty however lies in the immense privilege to have a direct impact on the immediate environment within which a business operates, and see the tangible fruits of the contributions made.
Playing your part in building our nation’s economy and alleviating certain social issues are not only a privilege of business, but also an obligation of every citizen. There is no outside “savior” that will redeem our nation, and just complaining about its state does not make any positive difference.
Although the immense needs we see in society may seem overwhelming, and our own efforts negligible in light of the extent of the existing challenges, waiting for someone else to attend to them will perpetuate the problem. As a nation, we are privileged to have a constitution that stands for Human Rights, and it is our responsibility to ensure that we work towards the realization of these rights, not only for ourselves but also for our fellow countrymen.
By being proactive social agents of change, we can do so much more than through merely passively responding to codes and legislations that aim to encourage social development.
We have a far bigger mandate to fulfill. Social justice demands that we find it within ourselves (and our businesses) to be stirred and awakened towards purposed action.
Written by Hlengiwe Zulu, the Social investment Business Liaison of Nation Builder, a platform that equips business leaders with resources and a community that helps them achieve the greatest possible positive impact in our country through effective social investment. www.proudnationbuilder.co.za