Lead SALead SA

Meet award-winning marketing guru (of 25 years!) Groovin Nchabeleng

Written by: Kabous Le Roux

One of my favourite accounts I’ve ever worked on was for the SABC during the World Cup. Feel it! It is here!

Groovin Nchabeleng

Groovin Nchabeleng is an award-winning South African advertising and marketing guru with over 25 years industry experience.

He is the current executive chairman of the Blueprint Group, a 100% black-owned advertising agency that has been in existence for over 18 years.

Groovin is former CEO and shareholder of Leo Burnett South Africa/MMS Group, a division of Publicis Worldwide, the third largest communications group in the world with 65 000 employees in more than 83 countries.

With more than R1 billion in billings, MMS Group is the largest communications group in South Africa.

The Money Show’s Bruce Whitfield interviewed Nchabeleng for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

SAA was my first break in the ad industry…

Groovin Nchabeleng

My first ever flight was in Business Class flying to the USA… I was a hero amongst my peers!

Groovin Nchabeleng

Blueprint Group struggled at first…

Groovin Nchabeleng

I sold my shares back to Publicis so I could focus on Blueprint Group.

Groovin Nchabeleng

The ANC awarded Blueprint the account for the local elections in 2011.

Groovin Nchabeleng

I created my own body lotion.

Groovin Nchabeleng

There are 4.7-million black middleclass South Africans…

Groovin Nchabeleng

We are an inspiration to other nations…

Groovin Nchabeleng

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Article brought to us by Old Mutual.


This article first appeared on 702 : Meet award-winning marketing guru (of 25 years!) Groovin Nchabeleng




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