Lead SALead SA

Ndalo Media acquires Elle South Africa and Elle Deco SA

Written by: Neo Koza

Nearing it's 10 year anniversary this year Ndalo Media has reached a major milestone and has acquired global media brands Elle South Africa, as well its homes magazine Elle Decoration.

Sharing the good news on Azania Mosaka's show founder and CEO Khanyi Dhlomo explains what obtaining the license means for the company.

There is so much more to them than the magazines, and there is so much more we want to add to them than the magazines.

Khanyi Dlhomo, CEO and Founder of Ndalo Media

What attracted me to them is the power of the brands, the longevity of the brands, the global appeal of the brands and the broad millennial target market that they talk to.

Khanyi Dlhomo, CEO and Founder of Ndalo Media

There is such a great opportunity to build them beyond print, to digital, events and other related product services.

Khanyi Dlhomo, CEO and Founder of Ndalo Media

Dlhomo says the digital and events move is the future of any media brand if they are to survive.

Consumers want to access brands that they love and trust, anywhere, anyhow, at any time and so the survival and profitability of any media brand is to deliver on that.

Khanyi Dlhomo, CEO and Founder of Ndalo Media

When you have access to an already powerful brand that has already done the hard work of winning consumer trust and love and awareness it becomes a much easier job to then build that ecosystem of platforms, experiences and products and services around that particular brand.

Khanyi Dlhomo, CEO and Founder of Ndalo Media

Click on the link below to listen to the full interview and find out how Ndalo Media has evolved over the years and the introduction of book publishing...



Read next from articles

BFF's Terry Pheto and Mampho Brescia promote fun learning with online toy store

BFF's Terry Pheto and Mampho Brescia promote fun learning with online toy store

Actresses and best friends Terry Pheto and Mampho Brescia recently launched their online toy store 'Let’s Learn Toys'.
Read on...

Wits students develop affordable prosthetic hand using 3D printing

Wits students develop affordable prosthetic hand using 3D printing

The prosthetic hand will cost R2000 and will use brain signals to control movement says Abdul-Khaaliq Mohamed from Wits.
Read on...

Artist Esther Mahlangu: A dynamic South African ambassador in NY

Artist Esther Mahlangu: A dynamic South African ambassador in NY

Photographer Victor Dlamini and 702 anchor, Azania Mosaka celebrate the incredible life of artist, Esther Mahlangu.
Read on...

Opening up the streets for kids to play safely and freely

Opening up the streets for kids to play safely and freely

Open Streets Initiative draws on research that street play - often lost due to parents' fear and anxiety - is beneficial to kids.
Read on...

There's a new artisanal ice-cream for vegans in town

There's a new artisanal ice-cream for vegans in town

Yo Coco was built on the principle of serving love to people and preserving the environment explains founder Sine Ndlela.
Read on...

Media must interrogate itself - analyst

Media must interrogate itself - analyst

Political analyst David Maimela shares his opinion after criticism of biased media reporting over Zuma's Cabinet reshuffle.
Read on...